Do You Want Some Optimization Tricks? Check This Article Out!

According to comScore, U.S. online retail sales grew by 13 percent in the 3rd quarter this year as compared to that same quarter in 2010. That makes it the eighth straight quarter of year-on-year growth. It is clear to see why businesses must have a strong website available to customers and for that website to be found.

Sadly, the internet is chalk full of hard to find websites. The business owners did not intent to have these websites hidden away. In fact, they may have spent a lot of time and effort creating them. Despite all the work, they have overlooked one key critical aspect to help them get found online – SEO.

In August of this year, 18 percent of visitors to the websites of large retailers came from organic search, making SEO the #1 source of traffic according to RichRelevance’s Online Consumer Report. Over 95 percent of web users who conduct a search online click links on the first page of the search results. The reality is, if your site is not SEO optimized for search engines such as Google, Bing, and Yahoo!, you are losing out on a huge number of new customers who can’t locate your business.

Improving your search engine ranking with SEO is easier than you may think. You need to start to understand what search engines look for and make it easy for search engines to find it on your website.

Major search engines, such as Google, Bing, and Yahoo!, have secret algorithms which these search engines use to rank websites. Although the specifics of the algorithms are confidential, it is possible to know the key elements of what makes websites rank better. A web crawler find websites that are then assessed against the algorithm. The first critical step is ensuring that your site is crawlable. You can ensure that Google can find all of your web pages by uploading your site’s Sitemap.

The next thing to optimize for is the written content on the website. Search engine algorithms are hunting for the keywords which searchers are typing in to the search engine. To boost your ranking, always make sure that your site content contains the keywords that online searchers use when This will ultimately harm your ranks.

Then once a new user has located your web page, it is critical that the content displayed on your website matches what he was searching for. The site should be very well designed and it should be very easy to navigate. If it isn’t, the user will most likely click away to an alternative website.

You really do not have a lot of time. As fast as the eye can process information, your user will be attempting to answer three important questions. Is this the right spot? Is this where I want to be? And, where do I go from here? If your web page doesn’t answer these three important questions easily with it’s layout, it’s most definitely time to redo the site so it does! If you don’t, you will continue to loose a lot of new potential customers if your visitors don’t have a great experience. To learn more about conversion optimization, read “Landing Page Optimization” by Tim Ash.

I hope you enjoyed this artcle. To learn more, contact your preferred SEO Consultant.

Good luck!

I am an internet marketing consultant. I specialize in content creation and publishing, SEO, Google Adwords management, website design, and conversion optimization. Request SEO Proposals here! SEO Buffalo NY